One of the most important aspects of marketing your product or service is finding your key selling point. This is the unique value proposition that sets you apart from your competitors and makes your offer irresistible to your target audience. But how do you find your key selling point? Here are some steps to help you:
- Identify your target market. Who are you trying to sell to? What are their needs, wants, pain points, and goals? What are their demographics, psychographics, and behaviors? The more you know about your ideal customer, the better you can tailor your message to them.
- Analyze your competitors. What are they offering to your target market? What are their strengths and weaknesses? How do they position themselves in the market? What are their unique selling points? How do they communicate their value proposition to their customers?
- Determine your differentiation. What makes your product or service different from your competitors? What are the benefits and features that you offer that they don’t? How do you solve your customers’ problems better than they do? What is the emotional appeal of your offer?
- Craft your key selling point. Based on your differentiation, write a clear and concise statement that summarizes the main reason why someone should buy from you. It should answer the question: “Why should I choose you over your competitors?” Your key selling point should be specific, relevant, credible, and compelling.
- Test and refine your key selling point. Once you have your key selling point, you need to test it with your target market and get feedback. You can use surveys, interviews, focus groups, or online tools to measure how well your key selling point resonates with your potential customers. Based on the results, you can tweak and improve your key selling point until it is optimized for conversion.
Finding your key selling point is not a one-time process, but an ongoing one. You need to constantly monitor your market, your competitors, and your customers’ preferences and behaviors, and adjust your key selling point accordingly. By doing so, you can ensure that you always have a strong and relevant value proposition that attracts and retains customers.
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