This proverb is one of the most common examples of not being implemented in reality. Although it is a very well-known proverb, the largest percentage of entrepreneurs do not deal with it. On the contrary, they all repeat the mistake, which is reinventing the wheel from the beginning, which is one of the biggest problems facing entrepreneurs, especially in the Arab and African regions. It is the lack of belief in the principle of specialization, the most important of the principles on which a good commercial edifice is built. The owner of the establishment wants to print and distribute some leaflets without hiring any specialist in the field of advertising or marketing. It only considers one thing, which is why I would give money to someone who just designs a flyer. It is a simple process, and here the problem begins, It is not simple, especially if it happened that he succeeded in attracting some customers, so he thinks that he has become a specialist in advertising. The first experience is fortunate, and if he succeeds, the result will be counterproductive and he will completely dispense with advice, guidance, and the use of advertising and marketing specialists. As for the professional, in fact, there is no work that does not need a professional, and if we try to do all the work without the help of any expert or any specialist, the circle will turn on us and we will be in the same situation as other clients will dispense with our services under the pretext that what we offer does not need a specialist, and here The example comes that I give bread to his baker, even if he eats half of it, which means that when you give him the wages he deserves or even more than that, he will give you a better product. I always have a saying that I do not like to eat the whole cake alone, because, in the end, I will suffer from digestion problems, but I only eat what is enough for me for this. To all entrepreneurs, seek the help of experts and specialists, and make specialization the most important goal in your career, and specialize from the beginning, And do not pay attention to the words of others, seek the help of specialists. They make it easier for you more than half of the trip and they save you more than 50% on expenses that would be in the end without any return. Don’t try to reinvent the wheel from scratch, buy the wheel-ready.
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