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If you want to sell a product or service, you have to stop trying to sell a product or service!
This may sound counterintuitive, but it’s the key to successful marketing in today’s competitive and saturated market. People are tired of being bombarded with sales pitches and advertisements everywhere they go. They are more skeptical and resistant to buying anything that sounds too good to be true. They are looking for solutions to their problems,…
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Selling water in Al-Saqaya Lane: A lesson for aspiring entrepreneurs
If you are thinking of starting your own business, you might have heard of the saying “selling water in Al-Saqaya Lane”. This is a common expression in Arabic that refers to the foolishness of trying to sell something that is already abundant and cheap in the market. It is said that Al-Saqaya Lane was a…
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A well-known popular proverb gives bread to its baker even if he eats half of it!
This proverb is one of the most common examples of not being implemented in reality. Although it is a very well-known proverb, the largest percentage of entrepreneurs do not deal with it. On the contrary, they all repeat the mistake, which is reinventing the wheel from the beginning, which is one of the biggest problems…
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One of the most common start-up business mistakes!
Entrepreneurs launch a business venture without adequate preparation or research. This can lead to failure and frustration, as well as wasted time and money. To illustrate this point, let me share with you a real-life example that I witnessed. I live in a neighborhood where there are several restaurants offering similar dishes. One day, I…
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Startup business with small capital!
Many entrepreneurs face the challenge of starting a business with limited capital and no external funding. This can limit the growth potential of the business, as it cannot compete with larger and better-funded companies. However, this also means that the entrepreneur has to be resourceful and efficient with their small capital and learn how to…