Let’s go back to the article on continuity is the basis of success, to talk in more detail about the advantages of continuity and why it is the basis of success. Continuity is the cornerstone of all aspects of our lives and for anything in our lives, but here we are only talking about the…

One of the most difficult challenges that a business owner, sales manager, or administrative manager may face is evaluating the financial capacity of any new client who begins working with them. Let me give you some tips that you should keep in mind so that you can assess your client’s financial capacity: You must look…

A Conversation with a Friend and Businessman: Marketing Insights by Mostafa EL Masry The discussion began as we were in a meeting discussing the method of marketing and selling the products of a biscuit factory. At first, we were talking about export and why no export request was made from this factory even though its…