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Do Your Homework!
(I would like to extend my thanks to Mac Boss, he is the one who taught me this sentence). Do Your Homework! This is an expensive piece of advice that I got from one of my managers when I was starting in sales, and it helped me a lot and has been of benefit to…
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How to Find Your Key Selling Point for Your Product or Service?
One of the most important aspects of marketing your product or service is finding your key selling point. This is the unique value proposition that sets you apart from your competitors and makes your offer irresistible to your target audience. But how do you find your key selling point? Here are some steps to help…
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A Land of Business Opportunities!
If you are looking for a place to start or expand your business, you might want to consider Egypt. Egypt is not only a country with a strategic location and a rich history, but also a country with a lot of potential and opportunities for entrepreneurs, investors, and innovators. In this blog post, we will…
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If you want to sell a product or service, you have to stop trying to sell a product or service!
This may sound counterintuitive, but it’s the key to successful marketing in today’s competitive and saturated market. People are tired of being bombarded with sales pitches and advertisements everywhere they go. They are more skeptical and resistant to buying anything that sounds too good to be true. They are looking for solutions to their problems,…
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Selling water in Al-Saqaya Lane: A lesson for aspiring entrepreneurs
If you are thinking of starting your own business, you might have heard of the saying “selling water in Al-Saqaya Lane”. This is a common expression in Arabic that refers to the foolishness of trying to sell something that is already abundant and cheap in the market. It is said that Al-Saqaya Lane was a…